A Secret History of Coffee, Coca & Cola by Ricardo Cortés

By Ricardo Cortés

From the illustrator of move the F*** to Sleep comes a background of espresso, Coca-Cola, caffeine, cocaine, mystery formulation, unique flavors, exact favors, Harry J. Anslinger, and prohibition. A mystery historical past OF espresso, COCA & COLA is an illustrated ebook disclosing new study within the coca leaf exchange carried out by way of The Coca-Cola corporation. it's been redesigned and reformatted for this flowable textual content publication variation, and lines fabric no longer incorporated within the print model of the e-book. 2011 marked the one hundred and twenty fifth anniversary of its iconic beverage, and the 50th anniversary of the foreign drug keep an eye on treaty that enables Coca-Cola unique entry to the coca plant. most folk are acquainted with stories of cocaine being an early aspect of "Coke" tonic; it's an period the corporate makes each attempt to bury. but coca leaf, the resource of cocaine which has been banned within the U.S. when you consider that 1914, has been a part of Coca-Cola's mystery formulation for over 100 years. this can be a historical past THAT SPANS FROM COCAINE FACTORIES IN PERU, to mystery experiments on the collage of Hawaii, to the private records of U.S. Bureau of Narcotics Commissioner Harry Anslinger (infamous for his "Reefer Madness" crusade opposed to marijuana, lesser referred to as a long-time collaborator of The Coca-Cola Company). A mystery heritage OF espresso, COCA & COLA tells how one of many greatest businesses on the earth bypasses a global ban on coca. The booklet additionally explores histories of 3 of the main fed on components in the world, revealing connections among possible disparate icons of recent tradition: caffeine, cocaine, and Coca-Cola. COCA-COLA IS the preferred tender DRINK on the earth, and delicate beverages are the #1 nutrition ate up within the American vitamin. Caffeine is the main typical psychoactive substance. Cocaine . . . good, humans appear to like examining approximately cocaine. An illustrated chronicle that may entice fanatics of foods and drinks histories (e.g., Mark Kurlansky's Salt and Cod; Mark Pendergrast's For God, state & Coca-Cola), image novel lovers, and other people drawn to drug prohibition and foreign narcopolitics, the ebook follows within the footsteps of winning pop-history books akin to Michael Pollan's The Botany of hope and Eric Schlosser's quick foodstuff Nation—but has a different kind that blends such histories with narrative representation and affects from Norman Rockwell to paintings Spiegelman.

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Additional resources for A Secret History of Coffee, Coca & Cola

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Along the Hudson River, Robert Underhill grew American Catawba and Isabella grapes and helped sponsor the “Grape Cure” regimen of eating five or six pounds of grapes daily to help purify overfed Victorian Americans. The winery failed, but the family left a legacy of hybrid varieties for the region. Other growers such as Frenchman Alphonse Loubat planted vines on forty acres of Brooklyn waterfront, which he pulled out in 1835 when the property became too valuable for agriculture. William Robert Prince, Long Island nurseryman, developed a viticultural nursery and in 1830 published his Treatise on the Vine.

The nation may not have had a fine, festive crop to mark the war’s end, but it celebrated a rebirth of entrepreneurial energy as Manifest Destiny moved grape growing and winemaking farther west. Chapter 2 Boom and Bust Birth and Death of the First California Wine Industry Anyone who knows history . . must surely know his wines. —Arnold Toynbee, English historian (1889–1975) Spanish Viticultural Southwest Beginnings Winemaking was off to a slow start in the new republic, but determined wine proponents refused to give up on the possibilities of producing quality American wines.

Amazingly, many of these inferior wines sold for prices above their French counterparts. 19 New consumer demands resulted in expansion, and technological advances drove up the productivity of agriculture through modernization of cultivation, transportation, and marketing. State and federal governments provided university research and development, and farmers shared their knowledge (gained by trial and error) through conversations, journals and treatises, and the formation of boom and bust g 33 trade associations.

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